Xperiology launches Fan Experience Forum 2012 alongside TheStadiumBusiness Summit 2012

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Europe’s first dedicated fan experience meeting for the sports sector will be held alongside TheStadiumBusiness Summit 2012 in Turin on 16 May 2012.

TheStadiumBusiness Fan Experience Forum 2012 explores the latest trends, winning strategies and business ideas to enhance the fan’s event experience.

“Without doubt the ‘fan experience’ is at the heart of every sport business,” explains Ian Nuttall, founder of Xperiology and TheStadiumBusiness series of events. “Yet, many teams and venues continue to base their growth on two highly unpredictable strategies: winning and discounting. Neither is sustainable in the long term.”

He adds: “However, there is another growth path. By putting the fans first, enlightened sports businesses are finding new ways to foster deeper connections, happier customers and stronger brand loyalty. Win or lose, these new fan-centric sports businesses are truly sustainable.”

Organised by Xperiology, the Fan Experience Forum 2012 combines the resources and talents of the team behind TheStadiumBusiness Summit series of events with the two of the industry’s leading fan experience advisors: The Fan Experience Company and Coyle Media.

Our Partners

  • The Fan Experience Company uses the ‘customer’ experience as a catalyst for culture change and improvement in sports and leisure organisations. Its work with the English Football League, prompted by a shared commitment to getting more youngsters along to support their local team, has led to a 12% increase in the number of families attending matches. That’s nearly 2 million people! Click here for more.
  • Coyle Media is a consulting firm focused on digital media and sports. Its clients include sports teams, governing bodies, publishers and others working in what we call the “Sports 2.0” ecosystem. Coyle Media’s founder Pat Coyle is among a new breed of visionaries who are inventing new products and fan engagement strategies in digital media channels around sports & entertainment. Coyle is Founder of the Sports 2.0, an online community of sports marketers. Click here for more.

Fan Experience Forum 2012 is hosted alongside TheStadiumBusiness Summit 2012 – with over 400 venue owners and operators in attendance, this is the best platform for knowledge exchange among the world’s stadiums, arenas and major sports venues.

  • How do we attract sports fans to our events? 
  • How do we engage with them? 
  • And how do we keep them coming back for more?

All this and more at Fan Experience Forum 2012.

 

Reserve your seat here

 

 

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About Us

Fan Experience Forum 2012 is a high-level networking and knowledge exchange event designed to address the specific needs of key executives engaged in fan-based sports facility businesses. //Read More

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