SPEAKER PREVIEW: Fire your agency and hire your fans! Using social media to enhance the fan experience (and keep your stadium full)!
Thursday, April 19, 2012
The strongest advertising for any product is the testimonial of a happy customer. With this in mind, and with the help of social media, sports properties have a tremendous opportunity to partner with their fans.
At Fan Experience Forum 2012, Pat Coyle – President of Coyle Media, Inc, and founder of Sports 2.0 – will discuss how sports teams and venues can use social media to enhance the fan experience… and drive attendance for future matches.
“Every photo, every tweet and every Facebook post shared from the stadium can enhance the real time experience for fans at a sports event,” explains Pat.
“And, crucially, each can be stored and re-presented later to promote your next match. The venue provides the platform, and a unique ‘digital playground’, while the fans create content.”
According to Coyle, enlightened sports business can then utilise this user generated content as advertising for future events.
“Making the fan experience more visible is compelling more fans to buy tickets to next event,” continues Pat.
In Turin, Coyle will detail how clubs can utilise social media tools to make the fan experience more valuable, more visible and more shareable – with the ultimate goal of enlisting ‘tribes’ of engaged fans who to help market your sports product.
“And remember,” continues Pat, “the fan experience is impacted as much by logistics as play on the pitch.”
“As we think about gathering fan content to improve fan experiences, we should be sure to think about practical information that every fan can use – things like traffic and parking information, places to eat nearby – maybe even help them remember where they parked their cars. Anything that will help remove the stress of a trip to the stadium.”
Pat, (who will also present within the programme of TheStadiumBusiness Summit), will draw on his experience as director of marketing for the Indianapolis Colts, his work as a digital consultant to dozens of sports properties across USA, and case studies from some of the world’s most successful sports marketing brands during his presentation.
“We are in the very early stages of the digital age of stadiums. At this point nobody has all the answers, which is why it’s imperative that those of us in the business gather together and share ideas and experiences,” continues Coyle.
“That’s why the Fan Experience Forum is so crucial. Working together before, during and after the Forum will help each of us, and the industry itself, grow more quickly.”
JOIN US IN TURIN for a day of discussions, site visits and peer-to-peer networking that will enhance your fan experience forever.
ABOUT THE SPEAKER: Pat Coyle is among a new breed of visionaries who are inventing new products and fan engagement strategies in digital media channels around sports & entertainment. Coyle is Founder of Sports 2.0, an online community of sports marketers. He is the creator of the Sports Fan Graph, a Website that tracks he social media growth of over 1,000 sports teams globally; and curator of the Social Sports Poll, a world-wide research initiative in sports and social media.
Before founding his own firm, Coyle was the Executive Director of Digital Business at the Indianapolis Colts, where he led an interactive staff responsible for the Colts digital businesses. Coyle Media’s consulting clients come mainly from U.S. based sports like NBA, NFL, NHL, NCAA and NASCAR. In addition to consulting sports properties, Coyle also advises several technology-based start-up companies in sports & entertainment; and he facilitates the “Fanographie” summit series, with 2012 events in the U.K. and U.S. Pat and his wife, Amy, and their five children reside in Indianapolis.- PreviousNext